Concept:
Bars.com set out to revolutionize the alcoholic beverage sampling game. And they recruited a couple of college seniors to help them do it.
The name of turning Bars.com’s game lucrative? Enthusiastic participation by bartenders, wait staff, and restaurant managers.
Oh boy.
- Account manager: Olivia Savino
- PR: Hannah Jemsek
- Media Strategy: Jacob Ivener, Saxon Rhodes
Insights:
- Fun = Better Work: Hospitality staff do more when they’re having fun (National institutes of Health)
- Connection Works: 100% of our team’s surveys were completed when respondents had previous relationships with us and were met in-person.
- Experiences > Things: Hospitality staff like to have fun just like the rest of us. These days, people aren’t motivated by things–they’re motivated by experiences.
Servers’ community platform
Designed to ignite a little friendly competition among Bars.com servers and help them remember to sell, even when they’ve got a couple 5-tops to cover.
Bars.com social identity:
Positioned to help servers sell from a higher shelf.
Event activation: Covered
The elite, invitation-only nightlife event that’s whispered about across the service industry.
An exclusive party that rotates through new cities and opens its doors to a select few industry members each month.
Covered on social: @CVRD
Operating separately from @bars.com ‘s main account. Because it shouldn’t feel like a brand or a CTA, but a FOMO-inducing enigma.
Kelley Deveny *Copywriter 