Brand Manifestos

Bang & Olufsen:

SEE SOUND CLEARER

It’s a shame to subject musical masterpieces to standard speakers, where harmony and melody crafted with precision are translated into blunt muffle and static.

Music can be more. It ought to be more.

Bang & Olufsen speakers offer unparalleled, pristine quality.

Discover at long last the multitudes contained by your favorite songs; bring into focus the intricacies you’ve never quite heard in your playlists before.

When you listen through Bang & Olufsen, it’s an experience for all the senses.

See the sound as it was meant to be heard: wholly, clearly, vividly.

Notable copy tidbits:

Manifesto:

"Experience the art of sound"

"Sound like you've never seen before"

"Experience musical mastery the way art was meant to be shared. Visit Bang & Olufsen's musical viewing exhibit at the Met for a limited time"

"Fine tuned listening"

"Sound like you've never seen before"

NotHangover:

MAKE IT TO SUNDAY

When it comes time to punch that clock on Friday afternoon,
you’ve no longer got a second to waste.
Somewhere not too far away, there are lights flashing, music bumping, drinks to be had (and had and had again). You’ve got a killer weekend lined up, and there’s no room to hold back for fear of what tomorrow morning might hold.

NotHangover is the ultimate festival must-have.

When you skip out on the hangover pain, you can take on
the whole weekend the only way you know how:
spending more time partying and less time couch-ing.

Start your Day 3 feeling like it’s Day 1,
and get your ticket price’s worth – by making it to Sunday.

Notable copy tidbits:

Manifesto:

"Can't stop, won't stop, don't have to stop"

"Don't take time off from your time off"

"Never again will a perfectly good concert ticket go to waste on a bad hangover"

Green Giant:

GIANT

To us, "giant" is much more than a cartoon character.
It’s a state of mind.

It means never falling short on nutritional value or taste just because our produce is canned or frozen. By ensuring all of our vegetables go through an ultra-simplified blanching process that locks in nutrients for the long run, we can pack giant taste and flavor into every package.

And, it means that freshness is a big (no, GIANT) deal.

So as we re-launch our brand, we are going to re-define what giant means. It is not a cartoony relic from the 50’s…it’s a statement of what we believe in terms of how we serve up freshness, flavor, and nutrition in 2024.

Notable copy tidbits:

Manifesto:

"When it comes to nutrition, bigger is always better"

"Peak ripeness, year-round. Now that's produce fit for a giant"

"Fresh picked for your pantry. Now that's produce fit for a giant"

"We’ve redesigned our packaging to bring the spotlight back to the veggies, zooming in on the little details that make a giant difference to your taste buds."