Organic Instagram presence across 4 distinct brand accounts (October 2024-October 2025):
- @texaschildrens : An authority in pediatric medicine, shedding light on the little things we do to make the hospital less scary for kids.
- @texaschildrenspediatrics : A wellness partner for parents as their children grow and develop.
- @texaschildrensatx : A proudly-Austin wellness resource with a pulse on community.
- @pavilionforwomen : A safe space and no-questions-barred resource for women who want to take control of their healthcare.
@texaschildrens: Patient stories
Social-first video concepts
When it comes to swimwear, go for safety over style 🤿 …
Go off, sports medicine king 👑 …
Not such a ruff life as a @pawsitive_playtch pup, is it? …
Planning to head to Zilker this weekend or the next? A little bit of preparation makes for a lot more enjoyable experience. Check out our tips for the music fest, especially if you’re going with little ones, and let us know your hacks in the comments!
When they hang up their scrubs, these docs lead pretty cool lives 🙌
They’re expertly trained medical professionals, but they’re also athletes, music lovers, outdoor enthusiasts, pet parents and sports fans. And we’re incredibly lucky to have them on our team.
Set up an appointment with one of our awesome Austin-area pediatricians. They help us carry on the amazing 30-year legacy of Texas Children’s Pediatrics every single day 🩺
Nope. We’ll dry your baby, but it’s better to wait to give them their first bath👩🍼
This is for a number of reasons: immediate skin-to-skin contact helps your baby stay warm after birth, encourages successful breastfeeding and the amniotic fluid just has a familiar scent….
We never want to trivialize your pain or discomfort.
Tell us if something doesn’t feel right and we’ll do everything we can to make your experience a positive one….
Kelley Deveny *Copywriter 